No Trailer Trash

I was going to blog about one thing (me me me!), but I got distracted.

I'm not a huge fan of the book trailer. I should back up one step. I'm not a huge fan of the movie trailer. I do love previews in a theater, in fact, they're one of my favorite parts of the whole movie experience, but I rarely click on a trailer online to determine whether I'm going to see a movie. I'd usually rather just read the reviews and other promo info. On the other hand, if I really like a movie, I might go watch the trailers after I see it. (Once, anyone?) Gives me the warm fuzzies, sentimental fool that I am.

I've seen a few book trailers I thought were done well (Diane's Before the Storm trailer, for instance), and I'm sure others will improve over time as they become more and more a critical part of an author's promotion plan. Most of the ones I see now, though, honestly make me want to lie down and nap. They're usually too slow and just don't give me the kind of information I want to know when I'm considering whether to purchase.

But tonight, I went to the site for a book that released this week, The Lace Reader, and got chills as I watched the trailer. Now, I also watched another promo video on the site about the author, and the deal in Publisher's Lunch intrigued me months ago, so I was already engaged. The premise of the story seems an out-of-the-park home run, if you'll excuse me for using a sports metaphor for a story about lace.

Go watch it, and come back.

Something about the completely appropriate music (was this written specifically for this trailer?) and quick images combined with a sustained one, and just a hint of the story was pretty mesmerizing. (On the other hand, the next click to enter the website was not as intriguing. I don't like slow loading sites, no matter how pretty they are.)

What do you think? I'll be reading this book as soon as I can get my hands on it.